Marketing leadership and AI systems that move your business forward.
I lead your marketing, or I build the AI systems your team runs on. You get strategy and hands-on work from one senior person, and you work with me directly.
Three ways to work with me
Every path comes with direct access to me and no account managers.
Marketing leadership
I run your marketing function: strategy, channels, budget and reporting against your pipeline target.
AI systems development
I build custom AI systems for your marketing team, covering research, measurement, content production, and quality checks. I review every output, and no AI-written copy reaches clients.
Retained specialty
I own one part of your funnel, such as SEO, AEO and GEO or account-based marketing, and run it month after month.
Need a defined scope with a clear end? I take on projects too, and the first conversation is where you and I scope one.
What I can own for you
Twelve areas I can lead or run for you, inside a marketing leadership engagement, as a single retained specialty, or as a project.
Marketing leadership
Senior leadership for your marketing function, with strategy, channels and reporting tied to your pipeline target.
SEO/AEO/GEO
Qualified organic traffic and visibility in Google and AI search answers, built to turn into pipeline.
Account-based marketing
Coordinated, multi-channel campaigns that target and win high-value accounts, with tight sales alignment.
Content strategy
A content plan tied to your keywords, buyers, and pipeline targets, so every piece has a job.
Content marketing
Articles, guides, and landing page content produced to a documented standard and measured against pipeline.
Paid media
Search and social ads managed for pipeline and sales, with lower acquisition costs and stronger ROAS.
Analytics & reporting
A measurement model, clean tracking, and executive dashboards that show what is working and guide the next move.
Marketing automation
Nurture, onboarding, and e-commerce flows that turn interest into revenue and keep customers coming back.
Email marketing
Lifecycle, newsletter, and promotional email built on clean data, tested, and reported the same way every month.
Conversion rate optimization
Testing and funnel optimization that turn more of your existing traffic into leads and sales.
Websites & landing pages
SEO-ready websites and landing pages built to convert visitors into pipeline.
E-commerce
Paid, email, and retention strategy for DTC and e-commerce brands, built to lift ROAS and LTV.
AI systems I build for marketing teams
Each system has a written standard and a senior owner. I review every output and sign off before anything reaches you.
AI search visibility monitoring
Weekly tracking of how your brand appears in AI search answers for a set of prompts your buyers use, tied to Search Console and GA4 data and monthly content initiatives.
Content production systems
Four documents per piece: a strategy note, a writer packet, an SEO pass and a CMS load sheet. This creates efficiency to scale content quickly and reliably.
ABM account scoring and tiering
A system that scores every target account on fit, sorts it into a tier and tracks its buying stage, with the rules written down so a person can see why.
Keyword and opportunity library
A scored workbook that combines rank tracking, Search Console data, competitor data and a full site crawl that runs on a monthly schedule.
Site content playbook
A multi-tab workbook built from site crawl data, keyword data, and competitor data.
Google Analytics 4 and Tag Manager setup and audit
Event tracking, custom dimensions, key events, audiences and Explorations in Google Analytics 4 and Google Tag Manager, with Google Data Studio dashboards and a tracking-plan document.
Tools you can use today
Audits, checkers, and calculators for paid media, email, SEO, and funnel analysis. Pick one to open it.
Selected results
A few outcomes from multi-year engagements across B2B SaaS, healthcare, and e-commerce.
Companies I’ve worked with
A selection of clients across B2B SaaS, education, healthcare, and e-commerce.
“A major driver of quality inbound pipeline”
“I had the pleasure of working with Ben at Thought Industries when we were looking to supercharge our organic growth with SEO. Ben jumped in immediately, helping us focus on competitive keyword research, differentiated content strategy at key stages of the customer lifecycle, optimized website architecture, disciplined measurement, and continuous improvement. With Ben’s help, our website grew into a major driver of quality inbound pipeline. He has the unique ability to think creatively while focusing on the day-to-day. I look forward to working with Ben again!”
Michael Daecher
Former CMO, Thought Industries
Who you’ll work with
No account managers, no handoffs, you work directly with me.
Ben Adams
Marketing Leadership and AI Systems
For 20+ years I’ve turned marketing into measurable growth for B2B and e-commerce companies, across SaaS, education, healthcare, and DTC. I set the strategy, build the systems, and review every output myself, so nothing gets lost between the plan and the work.
Ready to move marketing forward?
Tell me where your pipeline is against target and whether you need leadership, AI systems, a retained specialty or a project. I’ll come back with a scope and how I’ll report pipeline against target each month. Most retained engagements run 6 to 12 months.